I have added a drop shadow to the product images. I want the images to have a white background to give the sense that they are fresh, clean, high end products. However, in doing this I wasn't sure if the white box would sit better against the neutral tones with a drop shadow behind it.
This effect makes the products seem to become 3d (ish) and more prominent. This could mean that the customer is more drawn to the product and that Hope gets more sales, result.