//A typographic investigation into branding for retail with a focus on print processes.
//I am going to create a re-branded image for the clothing store 'Hope' because it will allow me to produce a fully integrated campaign that allows me to develop my branding skills, with a specific focus on print, within the retail sector.
//Products: Logo
//Range: Business card/ Swing Tickets/ Packaging/ Store layout/ Receipt pad/ Lookbook/ Website/ App
//Distribution: Print/ Retail (in store)/ Web
Product/ skills driven.