Friday 5 October 2012

Brief 4 (Hope branding): Rationale

//A typographic investigation into branding for retail with a focus on print processes.

//I am going to create a re-branded image for the clothing store 'Hope' because it will allow me to produce a fully integrated campaign that allows me to develop my branding skills, with a specific focus on print, within the retail sector.

//Products: Logo

//Range: Business card/ Swing Tickets/ Packaging/ Store layout/ Receipt pad/ Lookbook/ Website/ App

//Distribution: Print/ Retail (in store)/ Web

Product/ skills driven.