After learning from my crit yesterday that I really need to push my 2 briefs, other than inpress, forward I decided to use today and tomorrow to work solely on these brief in order for me to get grounded design before I leave them to work predominantly on my dissertation this coming week. I will, ofcourse, delve into these briefs if and when I have some spare time but I will be focusing on my dissertation over reading week.
So, today I decided to work on my tee brief; this had kind of come to a holt due to me not being happy with the name I had come up with, although I did have the basis designs and colours for the swing tickets and packaging sorted.
I had previously decided to package my tshirts in record sleeve packaging, to play on the sleeve factor. I then decided to call the line 'Stumm' as this relates to silence in German; the record sleeve would usually contain sound but in this case it doesn't contain music. However, I was not happy with this and it put me at a standstill. On revisiting this I can see why, it is not exactly catching and does not make the clothing line sound very fun, I also don't think it would appeal to my target audience.
As a result of this I have re-visited this brief today (I need to move forward with it) a began the design process fresh. I started off brainstorming the characteristics of my target audience in order to ensure that my designs and name appeal to them. I then began thinking of names, rather than thinking up names or trying to make them relate from the offset, I had a browse through the clothing label names I had already researched. I then came up with the name 'Urban Tease'.
I thought the name 'Urban Tease' would work well seen as I am targeting my tshirts to a youthful audience with an interest in fashion trends and wanting to be well dressed on the streets. I thought playing on the word tease/tees would also be practical (I had thought of this last time but never followed it through).
Rather than package my tees as record sleeves, I have decided to packaged my tees in shoebox style packaging (in an attempt to tease my audience). Most fashion conscious individuals will take into consideration their footwear when choosing an outfit; in-particular trainers to the more urban youths. So, by packaging my tees as a shoebox they are being teased about what product they are actually (obviously they will be aware at point of purchase).
